About & Origin

We focus on our process, research & strategy, design & creativity, implementation & scale, with a think around the corner a long-term vision.

In Kentucky, horse trainers and bourbon distillers alike will tell you, there's something in the water. Our limestone water yields more than just thoroughbred race horses. It has given birth to REIN, we are a foal of an advertising agency in Louisville, but what we lack size & est years, we make up for with grit and tactics. By using first-party and third-party data, we arrive at an unbiased opinion of who your ideal customer is, and work with you to identify the optimal way of reaching them. In an age where data reigns supreme, we ensure our clients have an advantage.

We engage with dedicated, multidisciplinary A-teams. Homogenous, siloed, cascading teams get you equally sterile results. On each of our carefully selected client engagements we custom craft a small team comprised of top-level researchers, designers, strategists and technologists. This team is lead by a member of senior leadership. We are deeply integrated with our client teams—collaborating, operating and moving quickly together across all aspects of the project.


Matthew Stebbins-Founder & Partner

Breeder of holistic brand strategies & omni-channel advertising campaigns. Known to lead thoroughbreds to water & persuade them to drink.

After years of doing digital marketing, advertising, and sales in multiple sectors, Matt decided he wanted more. In 2019, he founded Rein to help provide directional, holistic, marketing support for companies who want their marketing pennies to pull their weight across the finish line. Matt is involved in every aspect of the agency; from the inception of the strategy, to the creative, to the implementation and scale.


  • Digital Design
  • Web Development
  • Video/Visual Production
  • Sound Engineering
  • Social Marketing
  • Programmatic Advertising
  • SEO | Schema
  • Branding

George Demaree-Partner

Revenue growth focused, triple crown traditional media executive with over 30 years of relationship building and sales training experience.

George takes pride in his ability to develop relationships and has a keen sense for understanding marketing challenges and creating solutions. George has recruited and trained well over a hundred sales professionals, most of which have used his training method to have long and profitable sales careers. He and his team, help customers sift through the clutter, identify their competitive advantage, develop a marketing strategy and create a campaign that delivers measurable results.


  • Traditional Media Placement
  • Public Relations
  • Sales Coaching
  • Reputation Management
  • Closing Techniques
  • NEC Strategy
  • Account Management
  • Revenue Strategy

Dan Eggleston-Partner

Serial entrepreneur with the grit and tactics to go 10 furlongs and then some.

Dan is a small business owner and entrepreneur. Dan comes into the stable from the INVANTI incubator network, heading up our customer experience mapping and marketing automation strategy. He has what matters most, first party data, running a multi-city service-based business. Dan has passion for adding value and having a net-positive impact on every brand he touches. Learn more about Dan in this spotlight piece.


  • Customer Experience Mapping
  • Marketing Automation
  • CRM Development
  • Data Analytics
  • KPI & Benchmarking
  • SEO/Schema
  • CRM Integration
  • Resident Millennial

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We aren’t just pixel jockeys. We raise your brand as the champion thoroughbred it is or should be...

8921 Stone Green Way, Louisville, KY 40220

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