Consumer Experience Strategy:
What is a Consumer Experience Strategy?
When the TV or radio spot comes on with the slogan of a new product and you hear this every day, what does it mean to the average consumer? What is the ultimate consumer response to a marketing message? It varies from one person to another, but there are some key elements that we all can draw from when making changes to our marketing messages.
We can all begin by listening carefully to the message that a company is trying to communicate, so we can determine if it is being presented in a manner that is in alignment with our values and preferences. We have all listened to the radio or TV commercial before and heard the sales pitch as it made its way over again. If you have already been a client of a product for a while, maybe you can take the company to task to find out what they did that worked for you, and then incorporate that into your message.
At Rein, we make sure that your marketing message is easy to understand. You do not want to alienate any potential customers, but you also do not need to go overboard with your message. It is a common tendency to sound overly professional with a commercial, but it should be noted that the average consumer is much more likely to ignore a commercial with in-depth scientific research or medical jargon. We recognize that sometimes the consumer is tired of hearing the same information over again. Perhaps it is time to tone down the marketing a bit to strike that balance.