UVC Lightforce was founded in 2016 in Bloomington, Indiana by an infectious disease physician, a local businessman, and his inventive son. Through their collective efforts, an economic, mobile, self-contained, germicidal UV cleaning device was designed and tested to meet the environmental sanitation demands of the healthcare industry.
Amid an outbreak of COVID-19 in 2020 and widespread panic to curb the deadly disease, health officials had begun asserting the duty among business owners to maintain a sterile work environment for their employees and patrons. Cleaning products became a scarce commodity, and UV light had proven to be an efficient and cost-effective way to decontaminate surface areas and stop the spread of bacteria and viral pathogens.
With a full inventory on hand and the world hyper-focused on sanitation, UVC was face-to-face with a big opportunity to establish its position in the market. It was time to revamp their marketing efforts and digital presence to obtain national reach. That’s when UVC Lightforce decided to make rein.agency the agency of record for solving all of their digital marketing needs.