The online marketing landscape is constantly changing. In recent years, we have seen banner ads everywhere, including on search results and mobile app stores. Social media has also played a large role in how people communicate with their friends and family. As traditional media lags digital advancements, more businesses are choosing mobile marketing for their business.
In this constantly changing marketing landscape, we know that consumers want more from their mobile devices. With millions of people using smartphones to access the internet, the next generation of mobile devices will include access to more content and functionality than ever before. Consumers expect to see their social media apps integrated into their devices, their news feeds included as part of their experience, and the ability to purchase content from their favorite apps right from their homes.
These changes are already happening. Google is working on an experience that will deliver the news straight to your wrist. It is still too early to determine if this new experience will become a mainstream phenomenon, but it is a definite possibility. Apple has also announced plans to release its app store on the iPhone. Apple Pay will let you make in-app purchases directly through your mobile device. These apps will integrate more content, such as photos and videos, directly into the user interface, increasing the level of interaction between the app and the user.
Mobile marketing trends are also seeing new trends emerge. To stay ahead of the pack, businesses must work quickly and efficiently. In the past, mobile apps were simple, consisting of only a text-based interface. Today, we are seeing advanced, rich, and customizable apps with highly personalized experiences. These apps are giving brands greater control over brand messaging. This allows for a constant dialogue between the brand and the consumer, building stronger trust and brand loyalty.
As the Internet evolves, so do marketing strategies. Companies are now working to get more creative with their online marketing strategies. Brands are using creative infomercials to create viral campaigns that spread like wildfire across the web. They are also experimenting with social media, hiring many bloggers and writers to generate buzz. The result is a growing online community dedicated to the brands they are supporting.
In the face of the changing marketing landscape, traditional methods of marketing are being left behind. Many experts agree that mobile marketing offers a unique opportunity for companies to connect with their consumers in new ways. By understanding the changing mobile landscape, businesses stand to benefit greatly from the increased opportunity to connect with the customer on an organic level. The future of marketing may not be what you expect, but when you look deeper into the new mobile world, the opportunities are there to seize.
Give the Rein team a call to put these and other marketing strategies in motion.