In the advertising world, there are several different methods used. Of course, getting people’s attention in today’s…
Gary WalkerJanuary 18, 2021
Despite its value in today’s search engine optimization and online branding efforts, very few people are aware…
Gary WalkerDecember 3, 2020
Device ID targeting is something that doesn’t get a lot of discussion, partially because there’s such a…
Gary WalkerNovember 30, 2020
The number of “Over-the-Air” homes, or homes that have cut the literal cord and ditched cable for…
Matthew StebbinsNovember 27, 2020
Defining segments is one quick and easy way to increase the return on investment for your marketing…
Matthew StebbinsNovember 25, 2020
There are certain tools that every marketer needs, whether they realize it or not. UTM codes are…
Matthew StebbinsNovember 24, 2020
Schema markup, one of the latest evolutions in search engine optimization (SEO), could very well be the…
Dan EgglestonNovember 23, 2020
Basics of Customer Experience Strategy Customer experience (CX) refers to a customer’s interactions with a company, both…
Dan EgglestonNovember 23, 2020
What is an omnichannel customer experience? We as Americans are just a little bit obsessed with our…
Matthew StebbinsNovember 11, 2020
What are buyer personas? Buyer personas are detailed descriptions of semi-fictional characters who represent your business's target…
Matthew StebbinsNovember 3, 2020
HB-415 And What It Means For KY Alcohol Brands What does this mean for brewers, vintners, and…
Matthew StebbinsJuly 21, 2020