Holistic Digital Experience Marketing What is Programmatic Advertising?In the advertising world, there are several different methods used. Of course, getting people’s attention in today’s…Gary WalkerJanuary 18, 2021
Holistic Digital Experience MarketingVideo Marketing 9 Types of Videos Every Company Should HaveVideos, we could add some euphemism here but we'll spare you. Studies have shown that users on…Gary WalkerJanuary 15, 2021
eCommerceGoogleGTMHolistic Digital Experience Marketing Your GMB Is Gold, Don’t F It Up: Here’s What You Need to KnowDespite its value in today’s search engine optimization and online branding efforts, very few people are aware…Gary WalkerDecember 3, 2020
CRM & Data PipelineFeaturedHolistic Digital Experience Marketing The Benefits of Using Device ID TargetingDevice ID targeting is something that doesn’t get a lot of discussion, partially because there’s such a…Gary WalkerNovember 30, 2020
Holistic Digital Experience Marketing What Are the Differences Between CTV & OTT?The number of “Over-the-Air” homes, or homes that have cut the literal cord and ditched cable for…Matthew StebbinsNovember 27, 2020
Holistic Digital Experience Marketing Segmenting Audiences and Leveraging AlgorithmsDefining segments is one quick and easy way to increase the return on investment for your marketing…Matthew StebbinsNovember 25, 2020
Holistic Digital Experience Marketing Are You Utilizing UTM Tracking?There are certain tools that every marketer needs, whether they realize it or not. UTM codes are…Matthew StebbinsNovember 24, 2020
FeaturedFinancial MarketingGoogleGTMHolistic Digital Experience Marketing SEO with Schema Markup in 2 minutesSchema markup, one of the latest evolutions in search engine optimization (SEO), could very well be the…Dan EgglestonNovember 23, 2020
FeaturedFinancial MarketingGoogleGTMHolistic Digital Experience Marketing Developing Your Customer Experience StrategyBasics of Customer Experience Strategy Customer experience (CX) refers to a customer’s interactions with a company, both…Dan EgglestonNovember 23, 2020
FeaturedFinancial MarketingGoogleGTMHolistic Digital Experience Marketing How To Deliver An Omni-Channel Customer ExperienceWhat is an omnichannel customer experience? We as Americans are just a little bit obsessed with our…Matthew StebbinsNovember 11, 2020
FeaturedFinancial MarketingGoogleGTMHolistic Digital Experience Marketing A Brief Guide To Buyer Personas (And Why They Matter)What are buyer personas? Buyer personas are detailed descriptions of semi-fictional characters who represent your business's target…Matthew StebbinsNovember 3, 2020
Holistic Digital Experience Marketing HB-415HB-415 And What It Means For KY Alcohol Brands What does this mean for brewers, vintners, and…Matthew StebbinsJuly 21, 2020